Verizon Targets Millennial Viewers For Its Streaming Service With Vice Deal

Under the deal, Vice will provide its curated content from existing digital channels, in addition to creating exclusive new content for Verizon's service. Verizon's interest in over-the-top services such as mobile video and advertising has been growing, as its core wireless business contends with increasing saturation and high customer acquisition costs. The Vice deal should help to attract millennials and young viewers - who are a valuable target demographic for digital marketers - onto Verizon...